Catalyst pioneers a new insight technique – Sudden Impact groups - which dramatically shortens the timeline between NPD and presenting to major multiples ready for a new product launch.

Sudden Impact groups – run straight after one of their Creative Catalyst Sessions where a mixed team of client, agency and creatively canny, target consumers become a melting pot for idea generation using inspirational stimulus and powerful techniques. This 48 hour rapid response programme recently created a new soft drinks range having been concept tested undergoing intensive sequential recycling during four Sudden Impact groups.

Catalyst are expecting this technique to be effective among FMCG clients in particular, where channelling resources to fit with supermarket deadlines are of utmost importance.

Sudden Impact groups keep the freshness and urgency of NPD alive so that all involved are inspired by a new idea right through development, customer presentations and launch.

After 10 years of success and having won their 40th client Catalyst celebrated their 10th anniversary with a daylong event in the fabulous surroundings of Cliveden.

We were fortunate to be joined by some of our most long standing clients, as well as newer clients whom we have worked with on more recent projects, creating a who’s who of senior marketers.

At 10am we were whisked away by luxury coach, as we travelled to the wonderful, former stately home of the Astors who entertained some of the most famous royalty, aristocracy and politicians of the 20th century.

The day included a champagne reception, wine tasting with the sommelier, lunch in Lady Astor’s Drawing Room, tour of the house with it’s intriguing history, and afternoon tea. The fun continued on the returning coach where competitive side of our guests came out during a needle game of Perudo.

Our choice of venue reflected the importance that we place on our association with them, and aimed to blend a successful future with the glories of the past.

The daylong nature of the celebration is a true reflection of the closeness of clients, which the consultancy prides itself on. The involvement of Catalyst extends beyond projects to on-call advice on business issues and individual career advice. This dedication has paid off with clients only too pleased to dedicate a day to the celebration of 10 years of Catalyst.