Overview Inspiring Action

A Brief History

•1997 opened the doors in Heddon St. W1 offering brand & NPD consultancy and qualitative consumer insight - we’re celebrating 10 years! •1998 expanded our research offer into quantitative research, specialising in consumer segmentation, and started working with Petplan, who we still work with today •2000 opened a second office in Chester and a viewing facility in West London •2002 launched our series of 1 day courses: Accelerated Marketing Training •2003/4 conducted a major study for BBC Worldwide: The Future of History •2005 won our 30th client •2006 the business grew by over 40% •2007 opened our new London office on Gloucester Place, expanded the team and won our 40th client •2008 we have developed our innovative insight techniques in the areas of ethnographic research, kids insight, shopper research, and online communities. Our clients are already benefiting from these pioneering approaches.